Systems we build and run
A new website, landing pages for your ads, enquiries followed up the moment they arrive, and your Google, Meta, LinkedIn and Microsoft ad accounts joined up so you can see which spend actually brings in work. Take one piece or all of them, joined to the rest of your systems or standing on their own, built round how your business works and looked after by the people who built it.
The screen is one example, built for a firm advertising on four networks. Yours would show the parts you use.
Pieces people usually start with
Marketing works best when the website, the adverts, the follow-up and the records all talk to each other. Then every pound of spend can be followed through to an enquiry, a quote and a paying customer.
That doesn't mean buying everything at once. Some firms only want a new website. Some already have one and want every enquiry answered while it's still warm. Some spend money on Google or Facebook every month and want to know, plainly, what it brings back.
Each of those is a job we do on its own, and each one fits with the others later. If you already run a CRM, a quoting system or a job tracker, the marketing joins on to it, so a lead becomes a customer without anyone typing it in twice. Small jobs are welcome, and so is the complicated end.
Every one of these can be built on its own or joined to the rest. Each is set up round how your business works, and can grow when you want it to.
Fast, clear, easy for your team to change, and built to be found on Google for the work you want more of.
Includes: pages for each service and area you cover, enquiry and booking forms, cookie consent done properly, and search set up from day one.
Then: every visit and enquiry recorded, so you can see what's working without guessing.
A page written for the people clicking that advert, rather than sending them to your home page to hunt.
Includes: a short form or a quote in a few questions, headline tests that pick the winner on real figures, and pages for each service, area or type of customer.
Then: each page shows its visits and the share that became an enquiry.
A text within minutes of an enquiry, an email the next day, and a call task for your team, all sent from your own name.
Includes: reminders when a quote hasn't been opened, a nudge before it expires, and every message and reply on the customer's record.
Then: nothing sits in an inbox over the weekend. More on customer messaging.
Spend, clicks and search terms pulled in from each ad account automatically, set against the enquiries and work they produced.
Includes: cost per lead and return for each network and campaign, and the leads that became customers sent back to the networks, so their bidding learns which clicks are worth paying for.
Then: a daily or weekly email saying what changed and what is worth adjusting.
Every paid visit checked for signs it wasn't a real person: the wrong country, a data centre, gone before the page loaded.
Looks for: clicks that don't match the area you advertise in, repeat clicks, and traffic from networks you didn't choose.
Then: those clicks left out of your figures, and a refund claim drafted with the evidence for you to send.
When a job is marked finished, the customer gets a short text with a link to leave a Google review.
Includes: a gentle reminder if they don't, and an alert to you if someone is unhappy so you can talk to them first.
Then: a steady flow of reviews, which helps you show up when people nearby search for what you do.
Spend, visits, leads, quotes, customers and work won on one screen, by network, campaign and landing page.
Includes: any date range, exports for your accountant, and the same figures your team works from day to day.
Then: marketing decisions made on what it brought in, not on clicks. More on management reporting.
A chat on your site that answers questions from your own information, day or night, and takes the details when someone is ready.
Includes: handover to a person when it should, and every conversation saved on the lead.
Then: fewer enquiries lost after hours. More on AI and automation.
The advert, the post, the search or the email that brought someone in is recorded on the visit, and stays with them if they become a lead.
Google Ads, Meta, LinkedIn and Microsoft Ads connected through their own official connections, with spend and clicks brought in automatically. No copying figures across by hand.
Clicks that don't look like real customers are set aside before anything is counted, so your cost per lead is the real one.
Each enquiry goes straight into your CRM or job system with its source, and the follow-up starts on its own.
When a lead becomes a customer, the network is told, so it learns which clicks turn into work and spends your money on more of them.
The system shows what's working and suggests changes. Budgets and campaigns stay your decision.
| Fixed price | Scope, price and dates in writing before anything starts, with what isn't included written as plainly as what is. |
|---|---|
| Start with one piece | A website, a landing page, a follow-up flow or one ad account joined up first, live in weeks, then the next piece when you're ready. |
| Your accounts stay yours | Your website, domain and ad accounts are in your name. We're given access, and it can be taken away whenever you like. |
| Your data | Visitor and lead records hosted in the UK, with cookie consent and privacy notices set up properly, and backed up nightly. |
| Kept running | Connections to the ad networks checked every few hours, and you're told the same day if one stops, rather than finding a gap in the figures a month later. |
| Changes | A new landing page, a new campaign to track, a different follow-up message. What that covers is agreed at the start, so nobody works it out on the day. |
Free Business Systems Assessment
We look at how the work runs and what it runs on, then send you a short list: where we can save you hours and money, what each piece would add to the business, and what it would take. Almost every firm we visit has savings worth having. In person or online, whichever suits you. Nothing to pay, nothing to sign.
Tell us what you have now, a website, adverts, a CRM or none of them, and what you'd like it to do. That's usually enough for us to say whether we can help.
Ring, 8am to 6pm Monday to Friday and Saturday mornings, or use the form below. Pick what you'd like to keep track of, add a line if you want to, and leave a name and a way to reach you.